Banner Adverts
Online Banner Advertising
Advertising online has
been a fast growing business over the last 10 years and is
increasing in popularity at a rapid rate and is only likely to
continue growing as a rapid rate for the foreseeable future due to
the rapid ongoing growth of the internet.
The increase is demand
for online advertising banners is due to the success rates of ad
conversion. Dynamic, interactive ads, text ads, picture ads, video
ads all are great ways to promote your business online. Eye catching
adverts that convert to increased sales and success for businesses
using this great advertising medium.
Why do people click on some banners and not on others?
There are several things you can do to make your banner marketing
more attractive and interesting.
The success of online Banner advertising is measured by
“click-through rates”. Click-through rates are the ratio or
percentage of page views, compared to the number of times a visitor
clicks on the banner.
For example, if your banner is viewed 100 times and is clicked on
five times, the click through rate is 5%.
So what Can I Do
to Increase My Click Through Rates?
To increase the probability of click-through:
-
make sure the
viewer can understand the benefit of your offer quickly.
-
avoid vague
messages
-
get the message
across quickly (seconds not minutes!)
-
use interesting
and eye catching logos and images
-
use professional
looking adverts
-
make use of
"Special Offers" for your services or products
-
use vivid colours
schemes
-
target your ads to
likely visitors to the website where the ad is
-
phrases such as
"Free" or Click Here" have been very successful
-
make use of
animation to entice the viewer
-
avoid large files
with slow download times as this will put people off
There are
some industry standard banner advert sizes. We design, host and
distribute ads in all these sizes of which the most comment tend to
be 125x125 (pixels) 250x250, 120x240, 120x600 and 468x60. Video ads
tend to distributed in 425x355 pixels. We can also create and host
custom sizes according to requirements.
We use all
these strategies to design our banner adverts for our clients. But we
are far more than simply a banner ad design company. We can host and
distribute your ad in our specialist areas of Holidays, Pets and
Animals, and Financial Services across our fast growing portfolio of
websites in these sectors.
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